Based on insights from the policy paper : THE PERVASIVE INFLUENCE OF A.I ON GLOBAL POLITICAL CAMPAIGNS IN 2024, published by Future Shift Labs.

The 2024 elections were a turning point for global democracy, with nearly 74 countries heading to the polls. AI played a more significant role than ever before, influencing everything from political campaigns to public perception. While its use is still in the early stages, AI is already making waves both positively and negatively through targeted campaigning, deep fake content, and misinformation. This policy paper explores how AI shapes elections and what it means for the future of democracy.

Key Takeaways

• AI transformed political campaigns, changing how candidates reach voters.
• Different countries adopted AI in diverse ways to suit their electoral needs.
• Generative AI was both a useful campaign tool and a source of misinformation.
• Russia leveraged AI for foreign influence and disinformation efforts.
• Legal frameworks struggled to keep pace with AI’s rapid advancements.

Why AI Transparency Matters

One of the biggest concerns surrounding AI in elections is the lack of transparency. AI-driven campaigns can personalize messages and target specific demographics, but without clear oversight, these tools risk being used to manipulate voters. Establishing transparency standards can ensure AI is used responsibly and does not erode trust in democratic processes.

Combating AI-Generated Misinformation

The rise of AI-powered disinformation highlights the need for stronger media literacy. Misinformation spreads fast, and many voters may struggle to differentiate between real and AI-generated content. Educational initiatives and fact-checking programs can help people recognize deep fakes, false narratives, and AI-driven propaganda, strengthening resilience against digital deception.

The Need for Global AI Regulations

As AI increasingly influences elections worldwide, international cooperation is essential. Countries must work together to set guidelines on ethical AI use in politics, curb election interference, and develop safeguards against AI-driven disinformation campaigns. A unified global effort can help maintain fair and transparent elections in the digital age.

Conclusion

The 2024 elections showcased AI’s growing role in shaping political landscapes. While it has the potential to enhance voter engagement and outreach, it also brings challenges like misinformation, polarization, and foreign interference. Policymakers must move quickly to establish ethical AI guidelines, promote transparency, and encourage global collaboration to ensure AI supports democracy rather than undermines it.